Over the last 6 years I’ve worked with hundreds of clients. Brand growth comes in many sizes & shapes—who we are and how we produce work impacts the long-term growth of all company levels and all supply chains. These are several notable companies I’ve had the pleasure of learning from and creating with:
No matter the size: I show up. I work locally* to redefine cultural brand systems, processes, and internal growth and sustainability.
*Local is relative.
WHO WE ARE MATTERS (duh?)
“Who we are is who our products become.”
As we hurtle towards 2020, who we are defines so much more than personas. Our design interests are no longer concerned with false senses of brand story; rather, we seek truth, and communication. Today, consumers and colleagues alike desire radical shifts in language, interaction, value, and the principles that bind them. Collectively, we seek community.
It just so happens that’s my specialty.
I ENJOY TAKING A STEP BACK AND ASKING macro QUESTIONS. MUCH OF MY leadership STARTS in the macro.
the products we place trust in define who we are.
narrative paints the values of our communities,
habits, and behaviors. How do you apply value?
#SUPERDEEP (designer, artist, leader)
design generalist in disguise
I am a trained traditional illustrator, self-taught brand designer, creative and cultural leader, and damn proud of it. As an imagination-based designer, I find simple, yet strategic ways of expressing the hard work and craftsmanship companies and existing cultures exist within and actively seek to change.
Designers and creatives alike seek solutions for their canvas through faster understandings of application, technique, value, narrative, and company truth. Staff, employees, and management seek radical change; internally, financially, sustainably—the list goes on. Today, titles like “Creative Systems Design” and “Cultural Management” are beginning to dig deeper, allowing for a deeper, more meaningful strategy—deeper cultural interaction, customer happiness, and resulting brand loyalty & integrity.
As someone who learns from active processes, strategies, and future forecasting—organized systems help me stay focused. I enjoy rolling up my sleeves, and digging in; this active process of learning and failing allows the brands I architect to breathe true culture into the soul of each brand. I have worked as a Senior Illustrator, Designer, Brand Designer, and Creative/Cultural Strategist within startups, design firms, agencies, nonprofits, individuals, and dreamers.
I understand the importance of project management, budget and growth, timelines, communication, feedback, and sustainable change:
Brand Systems (Research/Process/Strategy)
Digital and Physical Product Integration (Print to AR/VR)
Social Listening, and Sustained Cultural Growth
Environment Design, Wayfinding + Interactive Potential
Creative Storytelling, and Narrative Systems
At the end of the day, I call what I do Creative Systems because it’s how I think, walk, and actively solve problems. I am versatile, sharp, and willing to challenge the norm.